A question that is not immediately answered and thus draws an audience into a text
For example; a body is discovered at the beginning of a TV detective drama. The killer's identity is an enigma. We watch to find out who the killer is.
Intertextuality:
The influence that media texts have on each other. Sometimes this is the result of direct cross-references
For example;
The way gossip news items regulate the way we view a star's performance
Narrative:
The way in which a story, or sequence of events, is put together within a text. All media texts have some sort of narrative, from a single photographic image to a sports report to a feature film.
Narrative may be reduced into one small equation. This equation being:
Equilibrium>Disequilibrium>New Equilibrium
Signs & Signification:
Sign - a symbol which is understood to refer to something other than itself. This may be very simple - think of a "No Entry" road sign. it may get more complicated when reading media texts, where a sign might be the bright red coat that a character is wearing (which signals that they are dangerous)
Signification - the process of reading signs. For example: Denotation & Connotation
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