What is Audience Profiling?
Audience profiling is when a market researcher attempts to find out what audience they are most likely to target andy why they should target this particular audience.
Audiences within the Media are organized into several different categories and demographics.
For instance, some examples being:
- Age, Gender, Race and Sexuality
-Education
-Occupation
-Annual Income
-Disposable Income
-Current Lifestyle
-Aspirational or desired lifestyle
-Culture
-Media Interests
-Buying Habits
- Loyalty to Brands
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